Antonio Turroni, CEO of Covisian, recently participated in the CEOforLIFE Task Force, created to offer a contribution to the development of the country through the activation of strategic working groups according to the 6 main areas of intervention defined by the PNR in Italy.

The National Recovery and Resilience Plan represents an extraordinary opportunity for relaunching and development for the Italian economy and, at the same time, sets a challenging goal in the implementation of its strategic lines. The CEOs of important Italian companies discussed priorities and objectives, because on this path to the future it is essential that companies become protagonists of a change in line with what is proposed in the PNRR, participating and contributing to a new stage of our economy.

Antonio Turroni participated in the context of Mission 1, which focuses on “Digitization, innovation, competitiveness, culture and tourism”. The digital transition is a fundamental lever for the development of our economic system: digitization represents a cross-cutting need, and implies the continuous modernization of production processes, the management of Public Administration, the promotion of tourism and culture to increase attractiveness and enhance the Italian brand.

In the presence of the ministers Fabiana Dadone – Minister of Youth Policy, Enrico Giovannini – Minister of Infrastructure and Sustainable Mobility and Luigi Di Maio – Minister of Foreign Affairs and International Cooperation, Antonio Turroni spoke about Covisian’s vision and the main challenge of the sector of customer management.

In his speech, Antonio Turroni recalled that the relationship between digitization and human capital is a central issue for the world of work and the economy. Technology – as we know – has been able to replace humans in various tasks: this aspect has sparked debates and sparked divergent currents of thought. However, what is often overlooked in these analyses is the mutual support that digitization and human capital can guarantee each other, for the benefit of citizens, users and customers. The more technological complexity and digital tools are introduced into customer and citizen management services, the more the latter should be accompanied and guided in the use of the aforementioned systems.

As Turroni emphasizes, to allow technology to better express its potential and be accessible to all segments of the population, large brands and public administrations must have support and assistance structures that operate with all the skills and tools that digitization offers. , assuming the role of “digital concierge” for the country.