• “Leading the New Customer Management” is the first training program on innovation applied to customer management.
  • Covisian Academy, the first international customer management school, was conceived with the aim of achieving the excellence in the sector.

Madrid, February 24, 2021.- Covisian Group and Escuela de Organización Industrial (EOI), as academic partners, closed the international training program “Leading the New Customer Management”. The first training program on innovation applied to customer management ends with the presentation of 5 final projects by professionals in companies in Spain and Latam such as Endesa, Iberdrola, Pelayo, Heineken, Iberia Cards, Telefónica, Seguros Falabella, Tottus, Pacífico Seguros, Banco Santander, etc.

During the 14 weeks of program, the Covisian Academy students have been trained on the latest trends in agility, innovation, digital transformation, big data, data analytics and online traffic generation, among other subjects.

The professionals in charge of the training cycles are: Alba Díaz, Performance Specialist at Google- Large Customer Sales), Fran Servia (Senior Product Manager at Amazon), Lorena Guerrero (Director of Customer Experience and Satisfaction at AXA Seguros Spain) and Vicente de los Ríos (CEO of Líderes y Digitales), among others.

The blended modality of the program has allowed the online modules to alternate with the face-to-face masterclasses taught by renowned professionals such as José Francisco Rodríguez (President of Asociación Española de Expertos en Relación con Clientes), José Miguel Romero (Enterprise Senior Strategic Accounts Manager at Salesforce), Pedro Díaz Yuste (General Director at Savia ), Roberto Franza (Director of Development, Loyalty and Customer Service at Vodafone at that time and currently Digital & Sales Director at Naturgy), Nacho Torre (Director of Marketing at Ibercaja), Jordi Bueno (General Manager Nationale Nederlanden), Alberto Vázquez (Director of Operations for B2B segment of MásMóvil), and Mariano Arnaiz (Executive partner at Gartner).

The 20 professionals from Spain and Latam participating in the program, closed the edition by presenting their innovative digital transformation projects with real application in their industries and in other sectors. With these type of programs Covisian Academy seeks  to generate a community of experts in customer relationship management, the exchange of ideas and knowledge in the sector, as well as to promote digital transformation in the customer management sector.

The students of the first edition of the Covisian Academy in Spain and Latam will also be able to participate in the startup acceleration initiative promoted by Covisian Group: “Make No Little Plans: Accelerating Innovation” that will begin in Spain in the coming months.

Covisian Academy has already established the next steps to continue sharing knowledge among the community of customer relations experts. In May, a digital panel will take place in which the School will invite experts in innovative technologies and solutions that help ecommerce and retail companies to solve current customer management needs, which are vitally important in times of pandemic and post-pandemic.

In the same way, Covisian Academy has already planned a series of workshops specialized in retail, as well as in transactional services (BPO), and several additional virtual events. You can follow their activity at this link.

Do you want more information on the following Covisian Academy events and programs in Spain and Latinamerica? you can contact at: covisianacademy@grupogss.com.