Webinar
The state of Digitalization of the Retail world in Spain and Italy.
The first event dedicated to the digitalization of the retail world with a focus on the Spanish and Italian markets.
Info date:
14/12/2022
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The state of Digitalization of the Retail world in Spain and Italy.
Event description
During the event we will learn data on the state of digitization of Italian luxury retail brands and Spanish fast fashion, the degree of personal shopper adoption and its impact on end customer satisfaction. We will learn from neuromarketing experts about the importance of shortening the psychological distance with our customers, how to manage prices dynamically so that it is not a barrier in the customer's decision-making process, as well as the importance of humanizing relationships with customers, also in the online environment..
Timeline
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5 pm
WELCOME AND RECEPTION
César Lòpez - CEO GSS Grupo Covisian
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5 pm
BENEDETTO LAMACCHIA
Customer Experience Consultant en AppQuality - Presentation of the results of the study "The state of digitization of the retail world in Spain vs. Italy"
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5.15 pm
VICTOR GENTILE
Co-Ceo & Co-founder of Planet Dataset "Automate price management as added value for the customer"
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MIGUEL ANGEL NEIRA
Director Comercial de GSS Grupo Covisian - "Innovation applied to customer management"
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5.30 pm
LAUREANO TURIENZO
CEO Retail New Trends and President & Founder of Spanish Retail Association - "The Humanization of the algorithm"
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5.45 pm
DAVID JUÁREZ
Director de MaCom - Neuromarketing Research Lab - Universidad Politecnica de Valencia - "Emotional connection with the client through psychological distance"
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6 pm
GOODBYE & CLOSING
